About Us

Hey y'all! My name is Kelsey Kreul, the owner of Back 40 Boutique LLC. I live in rural southwest Wisconsin in small town Plain; on a farm with beef cattle, llamas, dogs, and of course my family too. You can check out my farm life page at Plain Pastures on Facebook and Instagram. Anyway, I love my animals, all dogs and llamas, and a rockin' look both on and off the farm.

I launched my store in 2022 when I could not find the western, country, boho styles that I love at an affordable price. I want to create a place where women of all ages, shapes, sizes can find an outfit that they adore at an affordable price. 

I am starting small and am looking forward to growing my brand. For now, I operate out of my home with the help of my family and friends. Thank goodness they don't mind modeling as I want to show you the look and fit on real people. While I enjoy working a full-time job off the farm, I look forward to making this side hustle my career and appreciate how much my family and friends have supported me in making my dreams a reality.

Thank you for taking the time to get to know me a little bit. You being here, on my site, means more to me than you will ever know. Whether you are a first time customer, a loyal long term customer, or simply just window shopping, I am so glad you are along for the ride. I hope you will allow us the opportunity to impress you!